WEBINAR-ON-DEMAND: Decarbonizing Financial Brand Marketing: Five sustainable media practices to reduce carbon impact and support ESG

Houston…we have a problem. Studies reveal that up to 40 percent of display advertising is wasted, while 8.5 percent of all paid traffic across major platforms is invalid. Globally, 3.7 percent of greenhouse gas emissions come from the internet alone and is set to at least double by 2025 thanks to the advent of A.I. 

In this recorded webinar discover how digital marketing is fraught with both financial and environmental waste due to inefficiencies in ad tech, poor targeting and lack of strategic optimization. Learn actionable strategies that not only improve marketing performance but also reduce the carbon impact of your marketing. 

Specifically tailored to financial brands, this webinar offers insights into emerging technologies, industry trends and innovative strategies that are already reshaping digital advertising. These strategies will enable you to drive real-world results all the while helping advance your organizations ESG goals.

What You’ll Learn:

• The financial impact of marketing waste
• How digital marketing generates environmental waste
• Immediate steps to reduce waste in digital marketing
• Ad Technology: New innovations supporting a more sustainable digital world
• The future of digital marketing: Decarbonized Media Buying

Resources Included in the Presentation

• The Ad New Zero Action Guide to Reduce Media Greenhouse Gas Emissions
• Scope3 Methodology
• ANA Society & Sustainability Collective
• Global Media Sustainability Framework
• Modelling AI’s Impact

Your presenters: