Our team

It’s great to meet you.

We are a financial services marketing agency made up of seasoned marketers, creatives and digital natives passionate about growing challenger brands in the financial services space. We are all about doing great work with great people, in Canada, the United States and the world.

Ron Cann

Founder & CEO

As your principal advisor, Ron brings over 25 years of passionate commitment to the financial services industry, including:

  • VP Marketing & Communications, First West Credit Union
  • VP Marketing & Communications, Qtrade Financial Group
  • Director, Product Marketing & Sales, Central 1
  • Senior Manager, Marketing, North Shore Credit Union

Jon Maltby

Creative & Brand

Jon is an award-winning Senior Creative Director who has led creative and digital transformation for almost three decades, including:

  • Creative Director, lululemon
  • Creative Director, Shoes.com
  • Big brands – Nike, Starbucks, adidas, Patagonia, Cole Haan
  • Credit unions – Prospera, Coastal Community, East Coast, Khalsa, Bulkley Valley
  • Banks – Wealth One, Citizens

Dan Biggs

Digital Strategy & Performance

Dan has over 25 years of experience in data-driven digital product strategy, analytics, personalization and marketing automation, including:

  • Sr. Product Manager, Personalization, lululemon
  • Director, Analytics, DDB Canada/Tribal Worldwide
  • Manager Analytics, Shaw
  • Head of Digital, Trigger

Lance Cummings

Design & Build

Lance has devoted over 20 years to designing and building intuitive digital experiences that drive results, including:

  • Financial services digital experiences – Prospera, East Coast Credit Union, HSBC
  • Development on your favourite platform, including Forge/OpenText, WordPress, Headless CMS, etc.
  • Comprehensive client-side & server-side solutions, and 3rd party integrations

Avril Tomlin-Hood

Paid Media

Avril brings 15 years of omni-channel media buying experience and a strategically customer-centric approach to advertising — one that integrates leading sustainable ad tech to drive ROI through a unified and consistent brand experience.

  • Founder & CEO, boa
  • Media Partner, Idea Rebel
  • Media Director, FlyPixl
  • Acct. Director, Digital Surgeons

Rob Mathison

Content

Rob has 20+ years of varied experience, spanning copywriting, journalism, content writing, UX writing & content strategy.

  • Creative & collaborative writer
  • Financial clients include CCCU, SCCU, BVCU, FWCU, ECCU, RBC
  • Teaches two UBC “Writing Skills for Digital Content” programs
  • MFA in Creative Non-fiction

Bobby Dhillon

Strategic Communications

Bobby has 25 years experience working with and for credit unions, helping to connect the dots between strategy, brand and storytelling, including: 

  • Chief Marketing Officer at Gulf & Fraser Credit Union (now Beem Credit Union) 
  • Vice President, Marketing and Communications at Aldergrove Credit Union
  • Manager, Marketing & Creative Services at Central 1 
  • Account Executive, Currency Marketing

Rani MacInnes

Business Operations

With a diverse 25 years across agencies and entrepreneurship, Rani keeps our operations humming.

  • Owner, Blink Booth
  • Owner, Live a Rebel Life
  • Owner, Bloom Bloom Room
  • Owner, Muttnik
  • Senior Project Management – Blast Radius, CBC, Tribal DDB
  • MPub, Masters of Publishing

Marty Yaskowich

Strategy & Planning

With over 25 years in marketing leadership, Marty is the engine behind our growth planning services.

  • Helped launch Sonnet.ca, Canada’s first fully-online insurance company
  • EVP, Chief Innovation Officer, Tribal Worldwide
  • COO, iQmetrix
  • CEO coach & strategic facilitator

Want to change the world together?

Whether you know what you need or don’t know where to start, book an initial discovery call with us.

Try it. You’ll like it.

Book a meeting